When Would You Convert CMYK To PMS?Every now and then, we get ourselves into sticky situations. Sometimes clients change their minds, or you are used to doing things a certain way and your client prefers otherwise. Whatever the case may be, you may have encountered a scenario, where you have created something in CMYK or RGB and you need to convert it to PMS for 2 color printing. Budget plays a major factor in this and this can make or break a project. You might be thinking “How in the world can I convert CMYK to PMS quickly and easily? How will I know that it is close or that it is correct?”. You can convert CMYK to PMS in Adobe Illustrator fairly easily, and I’ll show you how. Most of the time, this happens with logos, or business cards. A situation arose for me where a client had planned to have their cards printed somewhere such as Vista Print or PS Print, where you can simply upload a project in CYMK and let that be the end of it. You pay $50-$100 for the print job, and you are done. However, my client decided that he wanted to go somewhere local, and the place that he chose set up a 2 color print job to save him money (however, the job came out to cost as much as if he’d sent it to Vista Print or PS Print). So I was faced with the conundrum of having to figure out how to convert CMYK to PMS without having to sift through all of the swatches and go through trial and error. Below is not the name of the actual company, but it is a representation of a logo with a specific color. The CMYK value for the color is C=19, M=100, Y=98, K=10.
As you can see in the image below, we were able to convert CMYK to PMS easily, and now instead of a CMYK value, when we click the red text, we see that the color is Pantone 7621 C, which is the closest PMS equivalent to the original CMYK value that we had before.
Unexpected situations always arise, despite our careful planning. While this is inevitable, being able to handle these situations sets true professionals apart from the rest. Being able to handle these issues also ensures that our clients will be happy with the results and will likely end up as repeat customers.