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How To Effectively Design A Banner That Converts

by | Sep 13, 2013 | Articles, Web Design, Web Development | 0 comments

Banners are one of the most essential parts of an advertising campaign. Banners are not in a condition to be dead already and they are not obsolete or outdated either. They are going to roam around for a hefty amount of time in the world of advertising. It seems they have already got the boost because of their new place, Google Adwords. Advertising on the content network and using the banner ads simultaneously on it has become a trend nowadays. Trust me, if you are not using it then surely you’re missing a huge opportunity to showcase your products and services. Banners are worth trying because they perform. They give you better CTRS (Click through Rates) and similar conversions.

The Definition of a Good Banner

A good banner is simply one that works. It may not be a good looking one but it has to be in working condition. The main objective of most of the ads is to generate a click. If an ad contains more than average CTR then it is definitely a good ad to be considered. You should not aim on how to make it beautiful but spend time to make it perfect as it can perform well.

There are a few basic rules of creating a good banner. I am going to discuss about this in this article from now on.

design banners that convert

How to Create a Good Banner

1. Know the Platform

To create a good banner firstly you have to know about the place where your banner will be displayed. It is not easy as it seems to be. Your banners will be automatically displayed on different websites around the web provided you are on reflexive placement with Google Adwords. But you never know on which sites they’re going to be displayed and there lies the main problem. Later you may get to know on where they were displayed but it was already late then. So to avoid this kind of mishaps you should look around the web.

2. Good Copy Always Useful

A banner is definitely not a text ad but still it is very important to use a well designed copy of it. Let me arrange some fast hand tips for this… always remember Catchy Headlines are the key for a successful banner. If you make a wrong headline then certainly you ruined it all. Always consecrate at least half of your copywriting time for the betterment of your headline, also you can use some successful headlines as the template. Also don’t forget to prepare your banner for the curious viewers, those who are always ready with a bunch of questions; because people will always want to know what and why you are offering. A CTA (Call to Action) is equally important for a good banner if you want to make your viewers to do something. A simple ‘Click Here’ button can do this for you.

3. Convincing Graphics

If you are going to create a graphical banner then do look after on the particular information it is sharing with the graphics. Thus it will be convincing for your target audience. People easily get persuaded by something that looks nice and catchy. A banner with some specific information could win it over for you. For example: if you are creating a banner for online lingerie store then you should provide some images of semi naked woman wearing those lingerie attached to the banner. Customers will easily get attracted by this. In this way you can make the thing both soothing and informative. If you are unsure how to create convincing graphics, then let discountbannerprinting.co.uk do this work for you.

4. Legible Font Design

You would be surprised how many banners use fonts which are totally unreadable. They use a worthless style too. Haphazard style of letters, different size, blurry and really poor contrast design make it a garbage-like banner. Always use legible and crystal clear fonts which can be easily read by every person.

5. Color Contrast

Using different colors doesn’t depict your taste of different colors. As your banner will be noticed by every person from different cultures so do make the color contrast for your target audience. From my experience two colors that usually always work: Orange and Blue. Orange works for all types of buttons and it is easily observed. On the other hand Blue symbolizes safety, confidence and a sense of trust. It generally works well for the headlines. Also interestingly one particular trend of banner has increasingly popular lately is black &white banners. Actually the basic idea of a well-designed color contrast is to be unique, easily noticeable and make the users click on your banner.

6. Simple Integrated Design

When Sergey Brin and Larry Page first introduced Google to the world in search for prospective investors they thought to use Adwords as a backup plan in case they could not make money. And eventually they used it as the backup. In a different way Adwords does not disturb the continuity of the webpage and also not imposes the visitors to be curious on any ad. They actually do the exact opposite. Their simple integrated design has helped Google to launch their search engine and the Adwords advertising service as well.

7. A Frame

Lastly framing of a banner can certainly act as the trump card. Something in the thin line generally arouses curiosity. Focus on the frame and your banner will get more attention from viewers.

This is a guest post by Janice. +Janice is a graphic artist from Phoneix, AZ. She loves to create beautiful banners for her clients.

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