Google is now taking into account more than just the common SEO techniques of years gone by and is now looking at social media when considering rankings. The algorithm that Google uses now wants to see social media highlighted on websites and is looking for followers, likes and fans. One of the hottest tickets when it comes to social media marketing is Instagram, the photo sharing app/social media site. Sadly you have to do more than just have an account. You need to know how to use it effectively if you want Instagram to boost your SEO rating.
Instagram is Visual
Instagram makes for a more visual internet and social media site where professional and amateur photographers alike create and post stunning photos. This is really the first social media site where anyone can take and post amazing photos and where the photos are the platform, not just an addition to a post. Businesses that take advantage of the potential of this social media site will find that they can not only boost their SEO rating, but they can actually boost their traffic to both their website and brick and mortar business. If you haven’t begun taking advantage of all that Instagram has to offer then now is definitely the time. You can get paid instagram followers but if you don’t get them something good to look at with your images, it doesn’t mean anything.
Be Professional with Your Account
First and foremost you have to be professional when you are setting up and posting from your business Instagram account. You are not on this site to socialize in a personal way but you are there to promote your products and services. This is not to say that you should not personally answer any comments you get on your photographs, by all means you should. The one difference is you should do this professionally by not getting engaged in arguments or anything that would be considered inappropriate. Your photos should also look professional and tasteful while still highlighting your products to their best advantage so you get more likes which is what Google wants.
Have a Schedule for Photo Uploads
One of the biggest mistakes that most business owners make is flooding their feed with multiple photos and even numerous pictures all at once. If you do this, you’ll find your followers are not enjoying your brand but instead you are annoying them with so many pictures at once. Instead, pick and choose the photos that most highlight your products and services the best. This can take a great deal of editing but you need to edit yourself if you want those likes that Google requires for your SEO rating.
If you want to have more business and you want to increase your Google SEO rating then you need to utilize your social media sites. One of the heavy hitters for SEO is Instagram and if you follow the above tips you should have no problem with hitting a high search engine return. Just remember not to flood your feed with pictures every day and be professional with your account and you should get your website where you want it to be.
Susan Darling loves Instagram and writing tips and hints to help others learn how to get the most from using it for business or for pleasure. She posts photos of nature scenes and flowers and also has an IG account for her business.