design theory

Use Of Negative Space

Negative space, often referred to as white space, is the unused portion of your web page. When you look at a website, your eyes are always drawn somewhere…but where? Depending on the way the designer laid the page out, it’s usually the logo we are so attracted to....

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A Designers Guide to Symmetry

Introduction to Symmetry Finding the proper balance in your designs is an essential part of building quality visual communication. When your design is out of balance, your message gets lost in the confusion. Key elements such as proportion and hierarchy suffer,...

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A Guide to Using Negative Space

A Guide to Using Negative Space

Intro to Negative Space Have you ever looked at a design, realizing that you liked it or didn’t like it, but you weren’t sure why? What about it did you like? What didn’t you like? Could you put your finger on it? Most likely, the reason behind your opinion was...

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