As a current or future business owner, you must have come across the term social media marketing. It is a means to grow your reach and website traffic through social media platforms. In present times, where the use of social media platforms like Instagram, Facebook,...
If you are using a social media marketing strategy for your business, then it is crucial to set social media goals so that you know where you are coming from and what you want to reach. Devoid of proper set goals, it's hard to gauge how your strategy is performing and...
Managing a Social Media Marketing Strategy Social media marketing plays an integral role in creating a digital footprint for businesses that would like to get more exposure. One way this has been accomplished is branding through social media, as well as other efforts...
Tools for Social Media Social Media is a platform that is great for helping to create online visibility for your business. More and more businesses are taking advantage of social media marketing. The challenge that most businesses come across is the management of...
Tips For Social Media Success We all dream about running a business but so many fail to take into account the fact that we are a part of the internet age and it is the area a new company must target. So many companies pay considerable focus to the online market and...
Five Facebook Marketing Resources With only Google commanding more online traffic, Facebook has become a force to recon with. Both for the socially minded being as well as the business minded executive. Sometime back, when it was just starting off, people were...
Just a couple of years ago, search engine optimization (SEO) was all the rage for getting attention and traffic to a website. Working with a set of keywords you expected people to use in search engines to find products and services similar to yours, you tried to...
Launching a social media campaign for a small business is very different than using social media platforms in a social context among friends. Small business owners need to separate social media marketing into two categories: Small business social media is a primary...
A beginners guide to Social Media Marketing It doesn’t seem very long ago that web designers were telling us that we simply needed to have a website for our business to be successful. While this is still an essential tool, it can no longer be said to be the only...
Using Social Media As a Sales Channel Whether it’s Facebook, Twitter or an up and comer the likes of Pinterest, social media can help businesses of all sizes meet a broad range of goals. Driving sales is usually one of the tougher objectives, but with the right...
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