Bing wants Googles crown. Have you tried the “Bing it on” test yet?
The competition for search domination is fierce
The internet has become an incredibly important part of our lives and we are no longer able to do our work without accessing it, at least not if you work in the modern mainstream. This all means that we are always searching for the best possible software to make our life easier. We have mobile phones, tablets, laptops, PC’s, Mac’s and a wide variety programs that run on all of those platforms and make it a lot easier for people to connect to each other.
One of the most essential things that we use on a daily basis for research is a search engine and if you are like the majority of people, you are probably using Google to look for results. The war of the search engines has been dominated by Google for many years now. At first the competition was with Yahoo but then Google took over and completely eclipsed all the competitors.
Now in 2013 there seems to be one competitor that is making a lot of internet users turn their heads to use it as a very reliable option. I’m talking about Bing, the search engine created by Microsoft that has started to gain popularity for the fact that some of the search engine results it provides seem to be better in some cases than those at Google.
Pros and cons of both engines, but who gives the best results?
It seems like there are priorities that both search engines seem to have in their search results that can be more beneficial to people depending on what they are looking for. A good example is the fact that Bing indexes results from social media on their search, while Google doesn’t. When you do images searches on certain topics, you could get a very different variety of results in both of those search engines.
The fact that Bing is still not as popular amongst the average internet visitor doesn’t mean that their popularity is not rising fast. Bing is now considered an essential place to go to for many internet marketers to run successful campaigns with it. The amount of users that visit Google is still larger but Bing has proven to be the best option available to get another set of results when doing research on any subject.
They have create a site called bingiton.com and what this does is allow you to compare the kind of results you get from both search engines and which of them seem to be more relevant and reliable. The feature is available for the US region and you can use it for free. The idea is to start raising more awareness about how good the Bing search engine is and how it could possibly become the top place to go to for certain topics.
Is search engine monopoly good for the Internet? I think we know the answer to that.
One of the most important things to remember about the search engine wars is that the internet is a place that is in constant change and anything could happen in a matter of months or years that could turn the tides completely regarding who is at the top of the competition. This is why you have to constantly test out all the available software that you can use for your work. The more knowledge of each relevant software release you have, the better chances of succeeding in your marketing efforts.
Go ahead and start using Bing as your main search engine for a while and you will see just how good the results are. This could be the perfect change of strategy you have been looking for and you always have to be making changes in your online business if you want to be competitive.
I have many years experience in search engine optimization and like to share tips, advice and the latest news on this subject. I run my own SEO company called SEO CoPilot, if you would like to read more then please check me out.
