by jamesgeorge | Oct 16, 2020 | Articles, Branding
With so many people working from home or laid off, the boom in digital design and online marketing businesses is apparent. Employees see the advantage of telecommuting or are afraid to return to an office setting where they might be at risk of contracting the virus....
by jamesgeorge | Jan 22, 2020 | Articles, Branding
In the modern saturated market, businesses have to come up with the best products/services as well as the most creative and effective marketing strategies in order to attract their target audience. But even in the online world, feedback, reviews, word-of-mouth...
by njackson | Jun 17, 2019 | Articles, Branding, Color
Color Use in Logos Color has been an essential facet of branding ever since marketers came to understand its power to convey brand messages. Research into color psychology has given us a better understanding of the most common associations different colors carry and...
by jamesgeorge | Feb 10, 2019 | Articles, Branding
Whether you are a professional photographer or blogger, a small online retailer or a managed services provider (MSP), you need a unique brand to grow your business and reach wider markets. However, you don’t have to spend a fortune or spend weeks to get your brand...
by jamesgeorge | Mar 20, 2016 | Articles, Branding, Graphic Design
Hone Your Brand When it comes to startups, no one knows the voice of the company and the needs of the customer quite like the people at its core. When outside marketing is brought in to lighten the workload, it’s easy for your ethos to get lost. Digital marketers can...
by jamesgeorge | Apr 23, 2015 | Branding, Tutorials
Common Misconceptions About Branding The truth is, that most people don’t understand what a brand is. If you ask most people what a brand is, they’ll say something like “It is the label that I buy.” While this may be so, this isn’t the...
