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Top Online Branding Tools That You Should be Using

by | Feb 10, 2019 | Articles, Branding | 0 comments

Whether you are a professional photographer or blogger, a small online retailer or a managed services provider (MSP), you need a unique brand to grow your business and reach wider markets. However, you don’t have to spend a fortune or spend weeks to get your brand ready. There are all kinds of online branding tools and services that you can use. Some of the ones worth considering are:

1. FontSpace

Learning how typography portrays emotion can show you why it’s so important to choose the right fonts for your brand. This is because each font says something, and you want to pick the ones that say exactly what you want to say to your customers. For instance, if you want to say that you are a “formal” brand then you can pick Cambria. Similarly, if you want to say that you are “laidback” or “casual” brand, then Comic Sans MS can be a good option.

Understanding font psychology is only a small part of branding. You also need to look for fonts that are unique and original which is where FontSpace comes in.

FontSpace is an online platform where you can find over 35,000 fonts that are completely free. It offers advanced search features which can help you to narrow down your search on the basis of font’s characteristics like width, height, etc. or styles like stencil, gothic, etc. The home page also displays the trending fonts which can take the guesswork out of the process for you.

FontSpace is easily one of the best sources of original and creative fonts on the Internet. Once you start using it, you wouldn’t want to look for new fonts anywhere else.

2. Tailor Brands

Since the logo is one of the most important elements of branding, you need a tool like Tailor Brands to create top-quality and attractive logo easily and that too without breaking the bank.

Although there are plenty of logo software programs on the Internet, Tailor Brands logo maker stands out because of its artificial intelligence technology. So, compared to traditional graphics editing programs in which you have to create a design from scratch with little support from the programs themselves, Tailor Brands makes your job easier by letting the program design the logo for you. It simply takes your inputs which include your brand’s name, business description, and logo format (brandmark, lettermark, or wordmark). Then it finds the perfect fonts, icons, and colors from its cloud-based library that are used to create the most suitable logos. You just need to pick the design you like the best and start using it right away.

3. Kaboompics

It’s not easy to find good stock images on the Internet even today. However, the quality of images that you use for branding can have a huge impact on your online business.  Fortunately, there are platforms like Kaboompics that make it easy to find the perfect photos in different sizes and themes.

Kaboompics offers a wide range of professional images that you can download for free and use for both personal and commercial purposes. It also comes with a decent search engine which is a lot more accurate and responsive than other stock image websites on the Internet. Plus, it allows you to narrow down the results on the basis of color palette, image orientation (vertical or horizontal, etc.).

4. VideoScribe

It’s no secret that video marketing is the future of content marketing but did you know that it plays a huge role in branding too? Think about it, by sharing interesting and informative videos on social media platforms, your website, and email newsletters, you can easily spread brand awareness and expand customer base quickly over time. For all this, you need a simple yet powerful video editor like VideoScribe.

VideoScribe is an online program and also a smartphone app that allows you to create engaging animated videos quickly and easily with a five-step process. It covers adding images and text, setting the animation times, recording and adding voiceovers, selecting sounds, and publishing the video. 

You can use VideoScribe for marketing videos, product demos, social media videos, etc. It comes with different pricing plans which allow you to use it as per your budget. Plus, it can be downloaded on your computer too which means you can use it even when you are offline.

Branding is Everything

This is both a good time and a bad time for entrepreneurs. It’s good because due to the widespread use of the Internet, running a business has become easier than ever. However, it’s also bad because now you have a massive competition to fight against. If you want your startup or small business to stand out and succeed, then you can’t afford to ignore branding. So, make sure that you check out the tools and services above and build a unique brand as soon as possible. Good luck!

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