Great Web Design
What makes you choose one restaurant over another? Why go to one Mexican restaurant over another? Why would you pay $10 per plate at one restaurant, when you can get a hand-full of burritos at another for $5? The answer is simple, and when you look at the parallels between your favorite Mexican restaurant and great web design, you’ll understand what makes such a huge difference.
Atmosphere
One of the main reasons we go to one restaurant over another is atmosphere. Sure, you can go to a cheap taco stand and get a good burrito, but you could go to a nice Mexican restaurant and get a great meal. When I’m hungry, I want a meal, not a snack. Bad web design is like a snack, it only leaves you wanting more, or feeling unfulfilled.
The Experience
The experience you’re providing for your visitors speaks of your quality, your intentions, and your integrity. What kind of experience does a cheap taco stand give you? One that you want to get over with quickly. Think about your favorite Mexican Restaurant. There’s a feeling of authenticity there. Everything, down to the color of the paint on the walls, has been carefully crafted into a seamless package that comes together to make you feel like you’re getting a quality experience.
The Quality
Remember that cheap taco stand I mentioned earlier? Sure, you can go there when you want a quick bite, but would you take a date there? No, or at least I’d hope not. If so, that’s probably why you’re still single. (Yes, I’m talking to you.) Your website visitors aren’t cheap dates, and when you treat them like they are, you won’t get a second date. Also, your reputation for being cheap will spread like wild fire.
Ingredients
You can tell the difference between food that’s made with poor ingredients, and one that uses premium ingredients. Think of the herbs and spices that come together to create a medley of flavors in your favorite Mexican Restaurant’s main dishes. The same is true in great web design. When you write clean code, use the best CSS and create a website that uses the best methods for that type of website, you can immediately tell the difference.
It’s Made With Care
Ever ate food that has been slapped together? It’s not as enjoyable. Have you ever eaten a loosely wrapped burrito that feel apart when you tried to eat it? That pretty much ruins the whole dining experience. Great web design is the same way. When a website is made with care and carefully crafted, it won’t fall apart or break on the user. There’s nothing worse that a broken link, or a 404 page when you’re looking for information.
Conclusion
Great web design and a great dining experience parallel closely to each other. Think about your website as a dining experience. You want your visitors to enjoy the experience. Create a well made website with a great look and personality. Do you have any tips for delivering great web design experiences for your users.
