Managing a Social Media Marketing Strategy
Social media marketing plays an integral role in creating a digital footprint for businesses that would like to get more exposure. One way this has been accomplished is branding through social media, as well as other efforts that are conducted on this channel to reach a wider audience.
To come up with a solid online marketing strategy, here are ten key social media marketing techniques you can use to get more brand exposure and reach a new audience.
Use keywords on social media too
Although there is not much evidence suggesting that using keywords on social media content can contribute to search engine rankings, it still can serve a huge purpose.
When the audience gets used to the keywords you use on social media, that might boost content SEO because they might use them on search engines. If you use the same keywords on your website or blog, they might get a higher rank dependent on the overall SEO strategy implemented.
There is also another benefit of using keywords on social media. The audience might use them to conduct searches on the search bar available on these channels. When the posts you have made have the same keywords, undoubtedly, they will be part of the search results, giving the social media page more recognition.
Do not neglect using keywords on social media because they can serve these two integral purposes that could boost both the social media and overall digital marketing campaign.
Personalize the audience’s experience
Social media can be a great platform for you to personalize the experience users get when they visit your pages. That can result in a larger audience being passed through the sales funnel you have develop and end up converting.
To do so, you need to fully understand the audience and their preferences and that data is available on their historical interactions on social media channels and other websites. The place to start is determining their demographical information which involves their age group, location, ethnicity and so forth.
Once you have determined who follows the social media page you are running the most, the picture will be clearer as to who should be targeted further. You will then create content that resonates with their preferences and deliver it in the manner they prefer.
There are different analytical tools that you can use to identify the personalities of those who are following you. For example, Facebook audience insights and Twitter analytics can get you started on this task.
Connect with the audience
To grow the social media marketing strategy you are implementing, it is important to have a personal relationship with the audience. Do not make the relationship between you and the audience passive, rather be active and engage with them constantly.
Some businesses make the mistake that they should only generate content and the audience will gravitate towards them. That big mistake has led those businesses to missed opportunities for growing their social media following.
According to college paper reviews, the best way to avoid these unbecoming results, ensure that you engage with the audience on a regular basis by following them back, liking their content and even sharing it. The audience following you might have some worthwhile content they post that is relevant to the industry you are in.
Sharing that type of content can gain you favor in their eyes and they might start doing the same for you. Connecting with the audience in this manner can expose you to more eyeballs and create long-lasting loyalty relationships.
Create a mix of content
A social media marketing strategy should consist of a variety of content that will reach the hearts of different people in the target audience. For example, some people prefer visual content like videos, images, and GIFs while some like reading in-depth content.
If these different groups of people are in your target audience, you should ensure that they are all satisfied and receive content in a way they prefer. When you create the content, have the different social media platforms in mind and post relevant content for each one.
Instagram is well-known for being a visual content social media platform, while Facebook allows text posts. Ensuring that you have a balance in all of these platforms and create diverse content will grow the following of the business’ page.
You can also even use memes to get the message across to the targeted audience. Most people on social media enjoy seeing humorous content every now and then which makes it a good option to post memes or funny videos relevant to your business.
For great text content, use only professional writers who know the job well. You can easily find professional writing services online that can assist you in coming up with the content that is meaningful, compelling and is optimized with CTAs and keywords.
Custom writing is a great platform for this purpose. Not only it offers high-quality web and social media content but can also help you with academic work like essays, thesis, dissertation and term papers if you are a student entrepreneur looking for writing help.
Use every channel available
For the success of your social media marketing campaign, you should use every social media channel available. Diversifying the presence, you have online in this manner will make it easier for different customers to find the business profile on the social media channel of their choice.
On social media channels such as Instagram, create a business profile to identify yourself easily to potential customers. Do not make the mistake of using the profile you use for personal purposes with business intentions. These profiles need to be separate.
Some may consider managing different profiles across all social media platforms a lot of work and time-consuming. To manage these profiles successfully without losing track of important tasks, start using social media management tools.
These tools can help you maintain these profiles at the same pace without leaving one too far behind. The results will be that the entire audience you have will receive similar content at the same time, making the best use of these resources.
Chatbots are revolutionizing social media marketing and those who refuse to get on board will be left behind. These tools help businesses satisfy customer complaints and other comments because they provide instant responses.
The technology that makes this possible may sound too farfetched or only available to big corporations. That is untrue because any company, even small businesses, can get to use chatbots on their websites and social media profiles.
You can find different service providers that supply these useful tools at a reasonable price. To set up chatbots on the social media profiles currently being used, you do not need any technical background because it is simple.
There is no reason why you should not use this tool and it also has value-added benefits such as taking orders from Facebook Messenger and comments. Start using chatbots to alleviate yourself from spending too much time answering customer questions or responding to their complaints.
Allocate a budget
Allocating a budget towards online social media marketing is a key element that will lead the business to success. Although the better part of using social media is free, like creating a profile and posting, there are parts that need some cash injection.
For example, creating the content may cost a certain price if you can’t do it yourself. You may need to hire content writers, graphic designers or purchase images online on stock image galleries.
If you are really busy, you might need to hire someone who will take care of the entire social media marketing arena. All of that costs money and advertising expenses haven’t been considered as yet.
When you include the costs of advertising or sponsoring posts on these channels, the need for allocating a budget gets clearer. If you have the finances of using an influencer, it might be beneficial adding their costs in the overall social media marketing strategy budget.
Use live video streaming options
Facebook, Instagram, and other social media channels have a live video streaming option where you can broadcast live feed for your followers. The live video streaming option has made it possible for businesses to interact with their customers in real-time.
These features include a comments section where businesses can take questions and answer them live on the video. Customers can engage meaningfully with businesses which makes it a very effective marketing tool.
You can use live streaming when there are new products launching and if there are questions about them. If you have some how-to information, this feature can be the best place to share it with the audience.
Alternatively, you can spontaneously go live and interact with the business profile’s followers. Before you go live, it might be beneficial giving the followers some notice so they can be prepared to meaningfully engage.
Develop a content marketing strategy
Creating a content marketing strategy is imperative for the success of a social media awareness campaign. Before you even start posting and sharing content, everything should be planned to a T.
First, determine the main reason why you would like to have a social media presence and then start building from there. For example, some businesses may have the intention of increasing their conversion rates. If that is the case, the plan might be using social media as part of their sales funnel.
Maybe from the social media page, customers can be passed on to the company website where they will get content that prompts them to another stage of the funnel.
Since the goal is getting conversions, the funnel should lead the customers right until they purchase something. The entire content marketing strategy is based on what the end goal is, once you determine that, you will figure out the perfect techniques to use.
Introduce faces on behalf of the business
A faceless business can lead to mistrust from the targeted audience and that makes it important to introduce faces on behalf of the company.
Even though the type of business you are in may not permit for your employees and yourself to be always visible, consider posting a picture of them sometimes. That will make customers feel more at ease and more willing to engage with you.
Another way to add a human touch to the business you are running is by sharing the stories of each employee, including yourself. That can be in the form of a written post a video of them narrating their experience.
Alternatively, you can tell the story of the business and how it came about, that will make a relatable experience with the customers. You might even want to create a “virtual tour” of the office using the live stream option outlined above.
The bottom line
Social media marketing is a very integral part of a digital awareness campaign. You can get started with your own by creating social media profiles across all platforms. Try by all means to ensure that there is similar and relevant content across all these platforms.
Serena Dorf has been working as a chief editor, essay writer, and a copywriter at one of the top essay writing services uk and dissertation writing services in London for three years. She is also a professional custom essay writer specialized in journalistic. When she’s not collaborating with some of the best essay writers in the industry, she enjoys inspiring people through education and technology.