Every day, we are bombarded with tons of Ads, and this can get frustrating for the average person, especially when we see Ads about products/services we are not interested in. However, Ads have always proven to be a fantastic marketing strategy for businesses because it exposes you to a broad audience, and brings in new customers which eventually generate revenue.
In this article, we will be discussing a few reasons why your business should invest in Facebook Ads and how it can offer a lot of revenue-generating opportunities.
7 Reasons Why You Should Be Using Facebook Ads as Part of Your Marketing Strategy
Ads Help You Reach More People Than Organic Posts Ever Will
The head of news feed, Adam Mosseri, says they now prioritize posts about family and friends over business posts. As a business owner, you need to understand that to attract new customers, you will need to pay for Facebook Ads because it won’t be very easy for customers to find you by going through organic search. This is because facebook updated its algorithms to decrease the visibility of business pages, which could spell doom for any business. When you make a post or an ad on your business page, only a handful of your followers will see your content. Therefore, if you want to reach a wider audience and attract new customers, you need to invest in Facebook Ads.
Investing in Facebook Ads is an excellent strategy for any business, but it must be used effectively to get optimum results. The most important way to effectively utilize Facebook Ads is to make sure your Ads have excellent and eye-catching content. If creating content isn’t your strong suit, secure the services of credible writing agencies like Online Writers Rating. These types of agencies help take the burden off creating content while giving you compelling content for ads.
There is a saying, “you have to spend money to make money.” Facebook ads are worth every single cent you spend because you’ll get your returns in multiple folds.
People Are Rarely Off Social Media
The average person spends approximately two hours, twenty minutes every day on social media. It will, however, interest you to know that people spend more time on Facebook than any other social media with an average of fifty-eight minutes spent on the platform daily. Also, about 1.66 billion people log onto Facebook daily out of over 2.5 billion users. And they range from the ages of 15 to 65 years.
With the statistics mentioned above, you will see that there is a viable market for any business on this platform. All you need is tailored advertisements to attract your customers.
Facebook Gives Constant Exposure
It’s a known fact that the more positive contact you have with prospects, the easier it is to close more sales. However, your business is only one out of the sea of other companies vying for the attention of potential clients. Thanks to the Marketing Rule of 7, your business always stands a chance with any potential customer. This rule states that a targeted audience must hear or see the advertiser’s message at least seven times before taking action.
In today’s world, you’ll need to reach people seven times or more before they take action and this is what Facebook ads do for you. It connects your business with your target audience at multiple touch-points and distinguishes you from the clutter. When your business is in their faces, their buying decisions become influenced, helping you close more sales.
You Can Micro-target Your Tailored Audience
Facebook Ads are known to target the ideal niche audience your business is interested in acquiring as customers. The Facebook platform allows you to target based on interest, connections, demographics, age ranges, locations, behaviors, and languages. This is bigger and more precise than any other social media platform offers. It is a significant and aggressive move that helps eliminate users that aren’t your target market. This is because the audience quality trumps quantity, which is what brings conversions.
There are a lot of experts on this topic, such as Social Pros that help you understand how this ad targeting works. These experts also come up with ideal strategies to help increase your customer base.
Get Higher Clicks And Conversions
In a study carried out by Wordstream, it’s been established that the average click-through rate (CTR) for Facebook ads across all industries is 0.90%. CTR is a measure that determines the relevance of your ads. This means that if the impressions you get on an ad are significantly higher than the clicks on the post, then your CTR will drastically decrease.
This is why you must leverage the targeting capabilities of Facebook to help with creatively reaching your target audience. If you get this right, you will reach them at little cost. You will also connect with people who find your content relevant, raising your click-through rate and conversions massively.
Comprehensive Analytics From The Facebook Platform
With Facebook, tracking the performance of your ads is effortless. The reports and analytics are almost limitless, equipping you with all the details your business needs, and more so that you can make the best decisions.
Also, the conversion rates and social metrics can be found within the Ads manager, which helps you to make your analysis effortlessly. Facebook provides you with metrics about your post engagements, likes, weekly reach, and what posts performed best. It is also easy to track and measure the progress of your ads. Remember, the devil is in the detail.
The Custom CTA Sweetens The Deal
Call To Action is a great way to redirect potential customers to your website. Facebook gives businesses options to create customized CTAs like Apply Now, Sign Up, Download, Contact us, Book Now, and Learn More.
Facebook Ads are cheap compared to other social media platforms, and they can help grow your business, letting it experience exponential growth. Dedicate yourself to learning the platform, engage experts, launch your ads, and generate profits for your business.