SEO can be tricky for beginners. It’s easy to make mistakes that can tank your website’s ranking, and ensure you never truly get off square one or start winning the kind of traffic that’s possible from search engines. In this guide, you’ll discover several reasons why your SEO strategy might not be working, and how you can fix it.
1: You’re targeting the wrong keywords
One of the most common mistakes people make with their SEO is targeting the wrong keywords. It’s important that you do exhaustive keyword research before you start, to ensure that you’re targeting keywords with enough traffic for your site. You can do this by using a tool like Google Adwords Keyword Planner.
2: Your on-page SEO is poor
The next issue that can cause your site to fail to rank well in search engines is a lack of on-page SEO. Make sure you optimize all of your web pages, especially both the headings and the page content itself. Not only should you use keywords when appropriate, but also link internally between web pages, and link out to other content that’s relevant to your niche.
3: You’re not writing enough unique content
Another SEO mistake you could be making is not producing enough unique content on a regular basis. Google has said in the past they want to index new pages when they have fresh information, so try updating your existing content to include new data, and enjoy the increase in traffic.
4: You lack backlinks
No SEO guide is complete without a mention of backlinks. These are incoming links from other sites that link back to your own. The more high-quality backlinks you have, the better your site will rank in search engines. You can increase your backlinks by guest blogging on other sites (and using guest posting services), or even by simply asking website owners if they’d be interested in linking to you.
5: Your website is slow to load
The speed at which your website loads is also important for search engine rankings. This issue isn’t just about the page loading slowly either. This issue can cause all sorts of problems with your SEO and user experience, since Google has said that websites should take an average of only 4 seconds to load. Try using a tool like Pingdom to test your website’s speed.
6: Your site isn’t mobile-friendly
A website that isn’t mobile-friendly will suffer in the search engine rankings since an increasing number of users are now searching from their phones and tablets. You can also test your website’s mobile-friendliness with various tools online.
7: You have too many ads
Having too many ads on your website can be a big turnoff for users, and it can also cause your site to rank lower in search engines. Try to keep the number of ads you have on each page to a minimum, and make sure they’re relevant to the content on that page.
8: You’re not using social media
Social media can also play a role in your SEO strategy. Make sure you’re active on at least one or two social media platforms and share your content regularly. Not only will this help to get your content in front of more eyeballs, but it can also help to improve your site’s search engine rankings.
9: You’re not tracking your results
One of the most important things you can do to improve your SEO is to track your results. Use a tool like Google Analytics to track how much traffic you’re getting from search engines, and what keywords are driving that traffic. This will help you to determine which SEO tactics are working and which ones need to be tweaked.
If you notice a drop in the traffic to your site, this may be because of an algorithm update from Google. If that’s the case, there’s nothing you can do but wait for things to settle down, but you can keep track of any significant changes that are being made by regularly checking industry news sites. SEO is an ever-changing field, so it’s important to stay on top of the latest changes and trends. By following these tips, you’ll be well on your way to improving your site’s search engine rankings.