According to research, nearly 95% of online experiences start with typing a search term into Google or another search engine. This means that finding a way to improve your SERP rankings is crucial if you want to stay ahead of the competition and continue growing your business.
In this article, we are looking at 9 tips that will help you achieve a better SEO performance for your website and make sure that Google recognizes the value you provide for your visitors.
Find the Best Keywords
Finding the right keywords requires some serious digging. Considering the fact that there are no set rules on finding these terms, you’ll have to start by putting yourself into your customers’ shoes. Think about what words they would use to find your products online. You should also check out what words your competitors are using as key search terms.
Focus on finding long-tail keywords (i.e. terms that consist of 3 or more words) that will help you rank for topics specific to your niche and attract a more narrowed down audience.
If you find keyword research complicated, consider working with a specialized agency that will provide professional SEO services for your eCommerce store, including competitor analysis, keyword research, content creation, content promotion, and more to boost your site’s rankings and improve your bottom line – sales.
Create a Blog
Having a blog on your eCommerce website is the key to SEO success. Studies have shown that businesses that blog get about 430% more indexed pages compared to those that don’t blog. Therefore, adding relevant keywords to your product descriptions isn’t enough; you’ll need to create articles around those keywords.
Don’t forget to also create an engaging meta description for every article you produce. These small descriptions appear under the title of the blog post in Google and serve to grab the readers’ attention and urge them to read your content.
Be careful though – when publishing content, you should make sure that each page is unique and original. Don’t post the same copy on different pages or replicate content from other websites as Google could penalize you by lowering your ranking.
Create Your Website for Mobile
Google rewards ‘mobile-first’ sites because it recognizes the trend towards mobile use for online searches. According to mobile marketing stats, almost 60% of all online searches are carried out on mobile devices, with some sectors like food and beverage reaching over 70%.
Mobile-friendly sites account for multiple elements, including layout, navigation, design, and general UX. Making sure that your eCommerce site is just as responsive on mobile devices as it is for PC’s and laptops means it is mobile-friendly.
Pay Attention to On-Page SEO
We’ve already mentioned one important segment on on-page SEO – writing compelling meta descriptions that contain your selected keyword. However, since on-page SEO refers to optimizing your website’s pages for search engines, there’s a number of other things you’ll have to do.
For instance, you could include magnet words in your title tags such as ‘lowest price’ or ‘X% off’ to boost your CTR. You could also use click-encouraging words in the product descriptions, such as ‘free shipping’ or ‘items on sale’. Finally, when creating blog posts, opt for long-form articles that contain over 1000 words and make sure to include your keyword throughout.
Optimize Site Speed
Site speed is a very important ranking factor but it also has a huge impact on your UX. As it stands, if your site takes ages to load, people will get annoyed and leave. Studies have shown that only a one-second delay in page loading can result in $2.5 million in lost sales per year!
That’s why you need to do everything you can to boost your website speed. Start by checking your page loading speed using Google’s test tool. Once you have the results, take steps to speed up your website, like minimizing HTTP requests, reducing server response time, optimizing images to decrease their size, etc.
Optimize Your Images
Speaking of images, high-quality images are a must in every eCommerce site. And, when it comes to SEO, they are an excellent way to improve your rankings.
When uploading images to your site, don’t forget to add a description by using ‘alt text’. Alt text listings tell search engine bots what your image is about as they can’t actually ‘see’ your images. This way, you’ll be able to potentially improve your relevance rank.
Did you know that a 404 error code tells Google that the page doesn’t exist? This means that the page doesn’t get indexed which, in turn, has a negative impact on your SEO.
Using tools like Sitechecker, Screaming Frog, and Ahrefs can help you detect site errors quickly and efficiently. These tools scan your site’s CSS, links, images, script, and more from an SEO perspective and then deliver a summary. Once you know where the errors are, you can easily fix them and improve your website’s usability.
Take Advantage of Social Media
Social media interactions are a great way to boost your visibility. By growing your social media presence and actively engaging with your audience, you’ll build a community of loyal fans, which increases your chances of driving quality traffic to your eCommerce store.
Don’t know where to start? Facebook, Twitter, and LinkedIn are the 3 leading social networks that contribute about 90% of all social traffic to blogs and sites.
Did you know that more than 85% of customers turn to the internet to search for local businesses? If you also have a brick-and-mortar store, you definitely need to take advantage of local SEO in order to make sure you appear in your prospects’ searches.
You can start by setting up a Google My Business Account. You should also try to get some local backlinks to your website from local sites, media, news outlets, or review sites like Yelp. These backlinks will signal to search engines that you’re authentic and well known in your area, thus helping you improve your SERPs rankings.
SEO requires hard work and patience, but it’s worth your time and effort as it will help you with your long term goals.
These 9 tips can help you improve your site’s SEO performance, increase your website traffic, and rise above the competition.