SEO (search engine optimizations) is the most useful tool any business has for building their client base and becoming known to their community. Sadly, many businesses still fail to take the practice seriously and begin to see their traffic decrease significantly as a result, while their competitors seem to continually grow.
Legal businesses are especially reliant on SEO practices to get consistent, and qualified clients to represent. For those out there in the legal world that have next to no idea about SEO or its benefits, however, starting to look into the process can be incredibly intimidating. Thankfully, with this article, you can start your journey on the right footing. To help you out, here is a useful guide on how lawyers can optimize their SEO efforts:
What Exactly Is Attorney SEO?
Attorney SEO is the business practice of boosting the traffic to a law firm’s website by obtaining the highest-ranking positions on search engines such as Google, Bing and Yahoo. This allows you to stand out from similar competitors in your area and will give you a surge of new clients to serve.
Most people use one of three tools when searching for legal representation: online search engines, social media sites, and word-of-mouth recommendations. However, the first option, SEO, is by far the most common in today’s world. If you’re not using this practice, your legal business will suffer lost clients that will go with your competitors instead simply because of their greater online visibility.
Paid advertisements, keywords, link-building, and much more help to create a heightened SEO score for your legal practice’s online visibility. Three especially notable SEO practices are used by law firms to boost their presence. One, they use keywords that drive more traffic to their site. Two, they use high-quality guest content and blogs to drive people to their site via link-building practices. And lastly, they use the increased web traffic to convert visitors into clients.
Why is SEO Important to Lawyers?
As we mentioned above, the amount of people that discover their legal representation through online search results far outweighs all the alternatives. After all, Google handles nearly four billion search inquiries a day. A massive amount of the global web traffic also begins on Google or Google-associated websites. With this in mind, your law firm simply must begin building your visibility on this important search engine. While other popular search engines are solid as well, Google needs to be your main focus while starting out.
Legal marketing and services are both incredibly competitive, and the demand for legal representation is something that will never stop. Due to this, your ability to be the first firm people discover or recommend for the services you specialize in is beyond critical. Even longtime successful legal firms have found themselves bankrupt when they fail to embrace the importance of SEO. To avoid a similar fate, whether your firm is new or already deeply experienced, you must begin building quality SEO practices into all of your marketing and online activity. Finding the right firm or employee to help you make this a reality should be on the top of your to-do list as a legal business, as it’s the best way to obtain perfect SEO for lawyers practicing today.
How Can My Legal Website Benefit from SEO?
Your website will be the foundation on which your legal business’s future successes are built. Making your website navigation friendly, SEO optimized, and filled with landing pages that take clients right where they need to be to understand what you can offer them, and how to get into contact with you, is critical. No matter what your specialty in the legal world is, making yourself the most optimized, linked-to, and visibly online practice in your field will make or break your firm’s success.
Once again, it’s important to focus even more so on website design before optimizing the pages for SEO. If you do not have an easy-to-navigate site, where all the information a client needs is a breeze to locate, you stand to lose potential clients. Hiring a web designer is highly recommended, as knowing the many particular ins and outs of construction of a modern-day, navigation-friendly website is no walk in the park. As a legal professional, you’ll appreciate how important it is to hire professionals to perform tasks that are outside of your purview.
Your New Clients Are Waiting for You, Let Them Know You’re There
SEO is your dream tool for letting clients know that you’re there to help them through their legal struggles. By following the advice in this guide, and hiring the folk who can help you optimize your website and SEO practices, your business will grow to new heights that you’ve never even dreamt of.