Search engine optimization is a tool that most website owners have either heard about or use to some degree. For those who haven’t heard, simply put, SEO is a combination of factors that decide on where your website ranks on a search engine. There are many factors that can benefit your website’s ranking and understanding what they are can help your website rank higher and make it easier for you to be found by potential clients.
The use of Internet today has change drastically from when it was first introduced. It is now much more sociable and users expect instantaneous replies. Therefore there are no surprises that search engines take social signals into consideration when determining how websites rank. Just within the category of social signals there are many factors that you can manipulate to help with your search engine ranking.
Use Keywords In Instagram, Facebook and Twitter Profile
Optimize your Instagram, Facebook and Twitter pages for the keywords you would like to be associated with within a search engine. When a search engine crawls your social profiles they can associate these keywords back to your website. Using the keywords will also make it easier for users to find your business on search engines and social platforms.
Create A Brand On Instagram
Link building has always been at the heart of search engine optimization and when it comes to social media, brand mentions, have a similar effect. First you need to establish your brand and make it easier for people to talk about you. When you promote yourself on Instagram consider using a unique hashtag to describe your business and build on this until it is naturally associated with your brand. Instagram is all about creating awareness for your brand and that means creating user engagement through likes, shares and re-grams. Some people buy Instagram followers thinking this will help marketing and SEO. This will only increase your Instagram followers but it won’t get people talking about your brand. If no one talks about you on social media then it won’t have any effect for SEO.
Push Facebook Engagement
According to Moz, Facebook engagement has the most influence for search rankings within the social media category. This includes Facebook shares and likes. Followed by Twitter followers and tweets. Therefore the more you can push your social media engagement that more beneficial it will be for your rankings. However, don’t fall for the simple method of buying Facebook likes and Twitter followers. As mentioned above, what you need is real customer engagement which buying likes and followers won’t give you.
Many businesses still use the trick of buying social signals including Instagram followers and likes to boost their number as they think this builds trust. This is true to a degree, when you look more popular online you will attract more fans and followers. But purchased likes and followers are obvious to pick and being dishonest can scare people away. The only way to build a real online profile that will help with search rankings is to work hard to promote your brand and encourage customer engagement.
To increase user engagement online try running giveaways and competitions through your social media profiles. Offer your followers a discount when they share and re-gram your posts and tag you using your unique branded hashtag. Share videos on social media, too. People will engage with video longer than they will read your content. See how videos are beneficial to SEO. These are just a few suggestions and there are many more tried and tested techniques that you can use to promote your social profiles and help your search rankings. All you need to do is to get started today!
Kate Le
A social media and SEO enthusiast.
