advertising

The Psychology Of Color In Advertising

The behavioral effects and idea that colors trigger specific emotional responses is an interesting and highly controversial debate, especially in seeing how it is reflected in marketing.  Most evidence and persuasive techniques rely on anecdotes and advertisers...

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Where Did Sexy Go in This Armani Black Code Commercial?

Normally, when I think of Giorgio Armani, I think of mystique, sexy, romantic, masculine, etc. Most people think of these things when they think of Armani. They make amazing suits and are considered as fashion gods. Normally, they really hit the nail on the head...

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