In recent years, social media has become an essential tool for marketing and business growth. Besides being among the cheapest advertising forms, it’s also a source of guaranteed Return on investment (ROI) when used correctly.
Today, B2B companies have redefined the landscape of what it means to be a brand on social media. These businesses are proof that any business can be successful in creating a significant social media presence. And indeed, the likes of IBM and Google have proved this fact by sharing content that interests and grows their audience.
However, growing your business through social networking channels transcends posting content on all platforms and waiting for the magic to happens. It involves coming up with a strategy on what and where to post helpful content that interests and engages your audience. Below is a list of the best B2B social networking channels to grow your business:
LinkedIn is among the most used B2B platform that provides professionals with a platform for learning and growing together. Typically, it’s a handy social network channel for businesses to share content, engage with target audiences, and recruit top talents. With over 95% of companies using LinkedIn for content marketing, this platform provides an opportunity to positively impact your brand. Generally, the strength of this platform lies in:
- Promoting product launches
LinkedIn is an excellent channel for introducing new products into the market. Additionally, because most of your target audience is already on the platform, you can easily reach them. All you have to do is find exciting ways to engage them and get them invested in your brand. This will make it easier to launch new products and promote your brand.
- Building and strengthening strategic relationships
LinkedIn is an excellent platform that allows professionals to interact by sharing opinions, views, and content about relevant topics. Therefore, you can initiate one-on-one interactions and build relationships that actually help your business to grow. Moreover, you can connect with other companies that are complementary to yours or even in the same industry as yours. Ultimately, this will ensure that your business is current with industry trends that you can implement and establish your brand as the market leader.
- Promotes decision making
B2B sales involve multiple stakeholders and decision-makers, unlike B2C. With LinkedIn, it’s much easier to connect with everyone that is required, conveniently in one place.
With over 300 million active users, Twitter is an excellent platform for implementing B2B content marketing strategies. However, to establish your brand as the industry leader, it’s vital to engage in the topics that relate to your business. You can do this by using relevant hashtags to increase your brand’s visibility as well as awareness. The two significant benefits of using twitter include:
- Humanizes your brand
To stand out, you must add a personal touch to your brand. Basically, you can do this by posting tweets that evoke emotions and inspire your followers to engage with your business. Focus on posting eye-catchy images, videos or content.
- Increases Engagement
Engaging with your followers plays a significant role in business growth and establishes trust between you and your target audience. This will ensure that your customers or leads interact with your brand more, which ultimately leads to ROI. Basically, you can encourage engagement by creating twitter polls, having weekly hashtag campaigns, and replying to your followers.
Over the years, Facebook has dramatically evolved in terms of features, improving user experience, and providing opportunities for marketers to promote their business. Facebook is an excellent platform for growing your B2B business because:
- Cost-effective strategy
This platform is unique for small businesses or startups. Marketing your business on this platform involves creating a Facebook page and interacting with your potential clients. Moreover, you can run ads and promote your posts at a cost-effective budget.
- Great platform to offer customer support
You can integrate Facebook as part of your customer service strategy. This way, you can receive comments or complaints from your customers and resolve them promptly. This can boost customer satisfaction and straighten relations. Moreover, you can continue providing excellent customer support for existing and potential clients.
- Increases traffic to your website
You can add the URL to your business’ website on your Facebook page. Typically, you should streamline your website and your Facebook page, so that posts on the latter provide your clients with a general glimpse of your product or services. This will encourage your clients to visit your website.
This photo-centric social networking channel offers an excellent platform for businesses to grow. With over one billion active users, more than 48% of brands are leveraging this channel to market their services and products. With features like live video, hashtags, and location tagging, B2B companies can capitalize and grow their businesses online. Besides the features mentioned above, Instagram provides the following advantages:
- Increases interaction
Instagram allows brands to increase interactions with their target audience by piggybacking on trending hashtags. Additionally, this grows your brand’s visibility and awareness.
- Humanizes your brand
With Instagram, you share the behind the scenes of your products and services to humanize your brand. This can include anything from how to or mundane routines that are artistically delivered and are within a professional and personal line. Moreover, you can leverage user-generated content by sharing what your clients are saying about your products or services on your page.
Now that you are aware of the top B2B social networking channels, you can develop an effective strategy to ensure you achieve your goals.
About Fazreen RazeekFazreen Razeek has served the digital industry for over 5 years working for the best video production company in Dubai. He collaborates and works alongside agencies, event organizers, and suppliers to develop and execute their marketing strategies.