Top 5 Google Analytics Alternatives
1. Clicky
If you’re looking for a super easy way to analyze different metrics within your site, Clicky is an excellent choice. Clicky is free for up to 300 pageviews, and offers some analytics that Google doesn’t provide. It isn’t as complicated as Google Analytics can be, so it is a good choice for novice users. If you’re looking to get started, it won’t be tough to get up to speed with Clicky.
2. Kissmetrics:
Their main headline says it all: “Google Analytics tells you what’s happening. KISSmetrics tells you who’s doing it.” Instead of being a replacement, Kissmetrics is more like an add-on suite. You can even log in with your google analytics account.
With Kissmetrics, you get more detailed information about interactions with your site or app. For example, you can find out who signed up with your product or service, but never came back. You could also find out who put items in their checkout, but never followed through with making a purchase. Using these metrics, you can find out if there is something that you can change to increase signs, conversions, and purchases.
3. Foxmetrics:
Foxmetrics is a service that allows you to track events that people perform. You can track things like software installs, sign ups, and much more. Foxmetrics is mainly about customer behavior and what they do on your website. With the information that you receive with their service, you can cater their experience with your site. You can also track your campaigns and see how your marketing efforts are payingoff, seeing what works and what isn’t.
4. MixPanel:
Mixpanel is another fantastic service that doesn’t tell you what, but how. You can find out how people interact with your site, so that you can make changes to increase retention. This is great when you want to find out why customers are leaving. A lot about owning a site isn’t getting the customers, but keeping them. Mixpanel is your go-to service for that.
5. Moz:
Seo Moz is one of the most-used analytics providers available. They provide specific details with many useful free and paid tools. Some of these features include, Twitter metrics, search engine rank tracking, SERP analysis, Moz local, and more. You definitely want to check out Moz and their tools. The pros, like Neil Patel, use Seo Moz’s tools to find specific information to optimize their sites.
With Moz’s tools, you can analyze your links. Compare backlinks with competitors for targeted link building that makes sense for your site. Identify your top performing pages, see social activity data, and analyze anchor text.
You can also analyze on-page SEO, too. This is great for looking at your content and optimizing it for the best results.
Conclusion
There are many different alternatives to Google Analytics. Using different tools to measure the success of your site and how visitors interact with is essential to growing your business. Which analytics tool do you use? Leave your thoughts in the comments section below.
