Consumers are being constantly bombarded with content. The only way to get your quality content noticed is to make it stand out from the clutter. Google gets over 100 billion searches in a month. Hence, search engine optimization (SEO) is more important than ever today.
75% of people never scroll past the first page of search engines. SEO professionals, thus, have a huge task of ensuring an organic search visibility. They have to try their best to keep their website on the first page of search engines.
Here are some useful WordPress tools that can improve your SEO performance:
1. SEM rush
SEM rush is an all-in-one marketing tool for digital professionals. Trusted by some very famous brands such as Disney, Amazon and Booking.com, the platform allows you to keep a tab on competitors’ SEO strategy and improvise your strategy accordingly.
The plugin gives you an overview of competitors’ keywords rankings in both desktops and mobile. It also allows you to estimate the value of each keyword through performance indicators such as traffic, number of search results, and search volume. Through SEMrush Keyword Research feature, you can find tried and tested keywords. Also, it shows you long-tail (small-volume search terms). These keywords constitute 70% of all search traffic.
Keyword Planner is an ideal free tool for beginners. It is “like a workshop for building new Search Network campaigns or expanding the existing ones”. You can easily search for your desired keywords according to your product and target audience.
The tool will also give historical statistics so you can see how they might work. Moreover, it allows you to choose competitive bids and budgets for your campaigns as well. Also, it lets you create your plan and share it with others. To access this tool, all you need to do is sign up for an adword account.
3. Yoast Seo
With Yoast Seo, you can focus on the keywords that you would like to post on your page. The software checks if you are using your keywords often and in the right spots.
The tool is available in two versions. The free version has limited features and allows you to focus on only one word, while in the premium version, you can focus on five words. The premium version also looks at your content and suggests related posts.
4. SEO Quake
SEO Quake is a free plugin that shows you organic research data and other features such as keyword density report, internal/external analysis, and SEO audit. By using this tool, you can also check metrics for landing pages such as Alexa Rank and Google Index. Its SERP Overlay feature gives data specific to each result. Seo audit, on the other hand, checks every page and points out any technical errors, while internal/external links reports find any links on a page, which helps you identify any partnerships used by your competitors.
5. Broken link checker
The plugin will keep a tab on all your posts and content and check for links. It will check for any missing images, redirects and will notify you via email about any broken links. Also, you can search and filter links through URL and anchor text. What’s more, you can easily edit the links directly from the plugin.
6. WP optimize
WP optimize is yet another free plugin. Its features help you get rid of the clutter in your database. It looks for any deleted comments and other junk and cleans the database for you on a regular basis. This consequently frees up space and increases the speed and efficiency of your website. The best part is that it has a mobile interface so you can do it on the go. It also reports exactly which database tables have wasted space so that you can keep your website neat and uncluttered.
7. Moz Keyword Explorer
Moz can prove to be a pretty useful tool for SEO professionals as it makes it quite easy to search a keyword for your website or blog. It will give you keywords suggestions along with their search volumes and other metrics. It also provides you with SERP analysis, giving you insights about competitors.
Additionally, it gives you a preview of the title, URL, page and domain authority as well. The mentions tab shows you the pages that use your keyword. You can also set up alerts and get data in your inbox.
8. SEO Squirrly
SEO Squirrly is an easy-to-use tool for non-SEO experts. The tool helps you to write SEO-friendly content, which increases your Google rankings. It also gives you stats so you can improve your strategy. The best part is that it helps you learn about content marketing and SEO through email training and easy access to their knowledge centre.
9. SEO Framework
SEO Framework is an automated and extremely fast solution for your website. The tool has over 20,000 installs and more than 100 reviews with 4.5 ratings. The tool improves your search visibility by ranking your website. Also, it allows you to optimize every public page, and shows how you can improve your SEO. Behind the scenes, it prevents canonical errors and does not allow 404 pages to get indexed.
10. Keyword tool.io
Keyword tool.io known as the best and free alternative to Google Keyword planner. It extracts google keyword suggestions and displays them in an understandable way. Also, it generates long-tail keyword suggestions. It joins your specified search terms with letters and numbers, puts them in Google search box and presents you with keyword suggestions, all in a split of a second.
Link Patrol is the premium WordPress plugin that allows you to monitor all the links on your website. You can check which links are giving link juice. Plus, you can quickly clean up all anchor text, and spammy links with an easy-to-use and super-fast interface.
An effective search engine optimization strategy is a necessity these days. These tools can prove to be quite useful if implemented in the correct manner. However, before opting for any tool, know exactly what your needs are and then select accordingly.
ABOUT Erica Silva
Erica Silva is a blogger by choice. She loves to discover the world around her. She likes to share her discoveries, experiences and express herself through her blogs. Currently, she is associated with Airg Team for development work. Check out her firm’s performance reviews.
Find her on Twitter:@ericadsilva1