Some would argue that we live in a world of excessive visual stimulation. Well, you could agree or disagree with the “excessive” part, but the fact remains that loads of new visual content are being created daily. Basically, anyone on the planet who owns a smartphone easily creates at least a photo a day.
Due to the tech advancements, this everyday material is becoming more crisp and clear, and the quality of commercial content is even further ahead of it.
These advancements in quality raise the bar for all brands, big or small.Hence, taking the time to pick and process your visuals needs to occupy one of the primary positions in your brand development strategy.
Here are a few of our suggestions on how to upgrade your customer experience using visuals.
Coming Soon Page
Well, let’s start from the beginning, and the beginning for every site is a coming soon page.
It’s a good practice to set up this page while you are building your website, since it can contribute to better ranking of the site once it goes live.
One of the best tools for building a visually appealing coming soon page is Coming Soon & Maintenance Mode plugin for WordPress. It is easy to use and set up everything you might need in a coming soon page, from optimization for search engines to beautiful and clear imagery.
Every aspect of the coming soon page is available for adjustments with this plugin. There are numerous themes from which you can choose just the right one for your industry and brand.
Also, there are heaps of beautiful images to pick to complement your page, and you can further adjust them by adding filters. All other details, designing a logo with logo maker, header design, font colour, even social icons and subscription form can be tweaked the way you like. All in all, it’s an all-encompassing and handy drag-and-drop tool that will give you a professional and clean page.
Photographs
Website, social media, or an app, wherever you plan to add photos, accompanied by other content or alone, they must be presentable. Otherwise, the bad photo choice might even lower your traffic since it will steal the attention away from the text. So, choose wisely. More importantly – edit hard.
So, we have a couple of suggestions for tools that might come in handy, especially if you cannot afford the superstar that Photoshop is.
Firstly, if you don’t plan to go into depths of photo editing, but you do want to make sure your photos are up to the challenge, you can try Adobe Photoshop Express Editor. This is a free and simpler version of PS, and has just enough functionality to satisfy your editing needs.
Another online option is Canva, which is an excellent choice if you want to make your photo into a personalised poster or a social media post. So, there are no advanced brushing options, but it allows you to add text, doodles, and other graphic elements. Canva is also available on mobile and saves all your creations. No wonder it’s become so popular.
Videos
Videos make excellent material for sharing on social media or for adding some dynamics to your website. They are a great solution whether you are looking to present all features of your product through captivating commercial or help your customers understand and use your product more easily.
You can even make these yourself, as long as you have a proper high-def camera and a good video editor. We can help with the second point, especially if you are looking to save up some money.
So, our first suggestion is FlexClip which is a free and user-friendly video editor. It has a large video and image library that may come in handy. More importantly, it makes it easy to edit the videos, add text to it, and format them so that they perfectly fit the purpose you have in mind.
A great alternative to FlexClip is ClipChamp. Besides the features similar to FlexClip,there are a few additional and handy features, such as video compression and conversion. Still, the most appealing trait is the user-friendliness of the platform. So, you should find your way within it without any major difficulties.
Infographics
Infographics are another form of content that users love, and which is at the same time useful for many reasons. It can be added to an explanatory website section, used as a part of a blog post, shared on social media, etc. Infographics make it easier for visitors, especially those who are visual learners, to grasp the info you want to share, and they make an appealing visual piece.
So, how do you make one? If you have the right tool, it can be quite easy. One of the best platforms for this purpose has already been mentioned here when we talked about photo editing – Canva. Besides light-weight photo editing and templates for turning photos into cards and cover images, this tool is great for creation of appealing infographics.
There are numerous templates to choose from, and they are hugely customisable. You can add elements from their library or upload some of them, remove the ones you don’t need, change their colour, etc. You will surely enjoy exploring this convenient tool.
Conclusion
There are various ways you can keep your website visitors visually engaged. We have listed only the most obvious and common ones, alongside editing tools with the best reputation. So, think of this article as your starting point. From here, you can get creative and maybe think of your own ways to make your web locations visually appealing. There are just two things to keep in mind – always keep it looking pro and never clutter the page. Good luck!
