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If you know anything about digital marketing, you know it’s a complicated playground. With so many businesses crowding the online landscape, it can be taught to master the art of running a successful company online. Without the right skills and knowledge, you’ll be swallowed by the competition in no time and be left with a sour taste.

That’s not to say you should refrain from venturing into online entrepreneurship just because there’s a risk of failure. There will be risks no matter what path you choose. But if you want to increase your chances of success and start your entrepreneurial journey on the right foot, you might want to learn a thing or two from those who have thrived in the field.

This brings us to the review of this cult classic marketing book: DotCom Secrets: The Underground Playbook for Growing Your Company Online. With such a powerful name you would expect this book to give you quite a head start in the game, and it doesn’t fail to deliver.

What is DotCom Secrets and who is it for?

Published in 2015, DotCom Secrets is a 254 pages long book that encompasses a wealth of knowledge and valuable tips on how to grow your online company, with application to all types of business. What’s more, the strategies and methods shared by the author, Russell Brunson, work just as well in the offline as they do in the online.

The philosophy that stands behind the book is to empower business owners and marketers by presenting them with marketing strategies and techniques that are evergreen and will stand the test of time. The book doesn’t offer a quick fix for all marketing needs, but rather it provides the reader with a deeper understanding of how things work with regard to sales funnel building and how to implement the right tactics that will drive results.

In addition to offering detailed information and powerful advice on how to make your business thrive, Brunson also presents examples and stories from his own experience in the businesses that he’s built over time. So even if the book was written in 2015, everything that Russell Brunson talks about in there is very much relevant today and his strategies are just as effective as ever.

From this short description it becomes obvious that the book can serve anyone whose objective is to increase sales and scale his business, be it experienced entrepreneurs and marketers or beginners that operate online or offline. If you fall into any of these categories, DotCom Secrets is the perfect book for you. And if you want to learn more about it before you immerse yourself in its pages, this review of the DotCom Secrets book by Drip Digital goes in depth and takes you through all the sections of the book, giving you detailed information about how it can help you grow your business.

What you’ll learn from it

We can give a short and encompassing answer to that: a lot! But we’ll try to be a bit more specific and offer you a short overview of the book’s sections and the key takeaways. DotCom Secrets is organized into 5 sections, as follows:

Section 1

In the first section of the book Brunson talks about the value ladder. Your purpose is to sell the most valuable and expensive products/services to your clients, but that can’t happen straight away. Brunson shows you how you can attract your dream customers and get them where you want, a process that implies taking them through your value ladder. After you’ve learned to structure your value ladder, you’ll be taught how you can transform it into a high-converting sales funnel.

Section 2

The second section focuses on the communication funnel. It all starts with building an Attractive Character (an online identity that will attract customers) by following a few simple steps. Then, once you build a following, you’ll need an effective email marketing strategy to keep them engaged. Brunson shares two email strategies: the Soap Opera Sequence and the Daily Seinfeld Sequence. The first one will help you connect and build a relationship with your leads, while the second will help you maintain this bond.

Section 3

In the third section you’ll become acquainted with Funnelology, the strategies and techniques that will help you build a successful funnel explained step by step. Get ready to go in-depth on the topic as Russel will walk you through the 7 phases of a funnel. Then you’ll learn about the twenty-three building blocks of a funnel and how to use them effectively. You’ll find out everything there is to know about setting up a profitable sales funnel the smart way.

Section 4

This section talks about funnels and scripts. Here Brunson shares all his secrets about the best sales funnels he’s used in his businesses. Readers get to take a peek (or better said a front row seat) behind the curtains and find out what’s behind each funnel, the psychology that he uses and how every dot is connected to each other. There are seven funnels that Brunson describes in great detail and will help you gain a deeper understanding of the topic.

Section 5

The last section of the book covers ClickFunnels, the software that Brunson created that can make sales funnels building seem like a walk in the park. It makes sense to end the book with the most popular product Brunson is known for. This part is kept brief, but if you’re interested in what ClickFunnels can do for your business, it’s a good starting point to familiarize yourself with the tool.

You can purchase DotCom Secrets on Amazon, but you can also get it for free if you purchase it directly from his site, and you’ll only pay for the shipping. To wrap it up, reading (and rereading) DotCom Secrets is totally worth your time, but don’t forget that if you want to reap the benefits, you’ll have to incorporate all the things you’ve learned from it into your own business.