by jamesgeorge | May 15, 2020 | Marketing
Having an online presence is a necessity for modern businesses. Yet, many business owners are learning the hard way that it goes beyond that. Managing your online reputation is a crucial aspect of building your brand. 88% of consumers trust online reviews— positive...
by jamesgeorge | May 15, 2020 | Marketing
From simplified content and mobile optimization to artificial intelligence and email’s persistence in being one of the most trusted and popular communication platforms available to brands and marketers, email marketing is going to be bigger and better in 2020. Email...
by Catherine Garcia | May 15, 2020 | Marketing
Email marketing continues to be one of the most effective ways to drive conversions. An effective email marketing campaign ushers customers through every stage of their journey; from awareness to consideration and up to conversion. Even as email marketing becomes more...
by Catherine Garcia | Feb 4, 2020 | Marketing
Nowadays, businesses are budding all over the internet. Business owners are now seeing the importance and the allure of the internet when it comes to growing your enterprise. It can make your store global and through it, you can reach people 24 hours a day. Buyers are...
by jamesgeorge | Nov 25, 2019 | Marketing, Technology
If you do online shopping, do it from Amazon. Otherwise, don’t DO. Yes, I am biased for this company, and there are several reasons for blindly having trust in them. The company was initially founded as Cadabra, Inc., but later the name was changed to...
by jamesgeorge | Aug 26, 2019 | Articles, Marketing
There seems to be a common misunderstanding about the differences between content marketing strategy and content strategy in itself. These seemingly similar terms can cause a ruckus if the concepts are not clear. Essentially, content marketing is a list of ‘Ws’: why...
