Whether you are running an online business or not, having a high-quality business website is essential in today’s competitive marketplace. Learning how to get the most value out of your business website can offer a range of different benefits, from improving your brand awareness to boosting customer satisfaction rates. This guide has been specially designed to help you learn some top tips that will help you improve your business website today.
1. Audit Your Website
When you are looking to improve your business website, it is useful to spend some time getting an audit so that you are fully able to understand where you stand. As the SEO services agency Click Intelligence explains, getting an SEO audit will help you to understand your website’s flaws. Taking the time to audit your website before taking any other steps will help you to ensure that you are focusing your time and resources on the tasks that will offer the highest rate of value.
2. Think of Your Target Audience
If you want to improve the return you can expect from your business website, it is useful to spend some time thinking about who your target audience is. A high-quality company website will enable you to quickly and meaningfully connect with your target audience and businesses within your sector so that you can start building long-lasting relationships.
Spending some time reviewing who your most valuable existing customers are will help you begin the process of getting to know your target audience. You should then spend some time reviewing your customer demographics so that you are more informed when it comes to improving your business website for your target audience.
3. Post Regular Content
Even once you’ve got your website up and running, that’s not the end of the road. You need to post regular content on your site, which keeps visitors engaged as well as pleases search engines like Google.
Google rewards websites that post regular content because it’s one of the search engine’s user-first metrics. However, it has to be helpful content – not spam or any old jargon that doesn’t help users and answer their questions.
To improve your website, consider creating a blog that covers helpful topics relating to your business and its industry. You would also do well covering topic clusters to help your site become an authority platform within its niche. If you struggle to think of content ideas or even write blog posts, hiring someone else to do the work can be beneficial.
4. Update Old Content
There’s no way around it – you have to update your old content as well as post new content on the regular. Even the best, highest-ranking content on search engines goes out of date, and it’ll lose its ranking position if it’s not updated to include more recent and relevant information.
To prevent your past content from gathering dust and losing its search engine sparkle (and falling down the search engine results pages), schedule a monthly reminder for yourself or your content team to check your website’s old posts.
5. Link Your Socials with Your Website
While social media accounts aren’t exactly your website, connecting them to your site is a wise move. It increases your website’s legitimacy and allows your target audience to consume your content via other methods, such as through their social media channels.
Having social media accounts for your business is always beneficial, as it allows you to cast a wider net and reach a larger audience – but it’s vital to link your socials to your website in order to reap the full benefits. That way, when people visit your website, they can scroll the page and see your Facebook, Instagram, YouTube, LinkedIn, Pinterest, and other social media handles and view your content via those platforms.
6. Work on Security
When you are looking to improve the value of your business website, it is useful to spend some time reviewing how safe the site is. Without the right security measures, your business website could pose a large potential risk to you.
A successful cyber-attack could lead to reputational damages, productivity issues, or even legal action. Taking the time to ensure your site is safe and secure will help you to avoid any potentially serious consequences.
7. Use Responsive Website Design
The way that people use the internet has changed a great deal in recent years. Research has found that the majority of internet users are now accessing the internet via mobile devices.
Using responsive website design will help you to ensure that you are able to offer the highest quality user experience to every visitor to your business website, no matter what device they are using to access your site.
8. Improve Loading Speeds
The speed at which your website loads can have a big impact on everything from your search engine ranking potential to user experience. In fact, studies have found that the majority of internet users will click off a website that takes more than three seconds to load.
Improving the speed at which your site loads can be a very useful way of ensuring you are able to offer the highest quality onsite experience and motivate the highest number of conversions.
9. Use Call to Action (CTAs)
We asked Prism Marketing, an advertising agency who is one of the best lead generators UK has to offer to share their ad wisdom with us “CTAs are one of the main content pillars that hold up a website’s conversions. It’s important to tell your website visitors what you want them to do and why you want them to do it. A CTA tells them this and gives them information on the benefits of completing the action you desire them to fulfill.”
Whether it’s to make a purchase, download a file, sign up to an email list, register for a subscription service, click a link, or anything else that requires action on the user’s part, you must ensure it is clearly communicated in your CTAs – and have those CTAs in your content. Ideally, having around three CTAs per page is standard practice – any more than that, and the content can seem rather spammy.