You might feel that it’s too early to make a 2014 prediction. But the way mobile web world is shaping up, it doesn’t take a genius to forecast the weather. By the end of 2012, reports have shown that 90.5% of adults own a mobile device, and 65% of them use their mobile device to access the Internet. These signs are enough to clearly indicate the approaching dominance of Internet usage via mobile devices. In the era where the trend is to “go mobile”, it is very obvious among businesses to have an increasing urgency on creating a mobile website. However, before one blindly jumps into the mobile bandwagon, there are a few very important things which need serious consideration.
The Mobile Trends Important To Businesses
Let’s look at some of the expert predictions which are revolving around the world of mobile web:
- More than half of all mobile users will use web-enabled features by the end of 2013.
- 2 out of 5 mobile users will watch videos on their mobiles by the end of 2013.
- Desktop Internet users will get surpassed by mobile Internet users by the end of 2014.
As more and more days are passing by, the chance of these predictions turning out to be true is also becoming brighter. There is no denying the fact that a huge amount people are engaging themselves with mobile activities. But what are they doing there?
- They look for locations and directions.
- They look for promotional coupons.
- They read reviews about products and services.
- They go for price, availability and support comparisons.
- They buy products from online stores.
Can These Trends Affect Your Business?
For an example, let’s say that you are the owner of a pizza restaurant in Santa Ana, California. It’s very obvious that people often use their mobile devices to search for good-quality pizza restaurants in your city. But do they find you in the search results? And if they do find you, are you happy with the layout of your website on mobile devices that your potential customers get to see?
When your customers find you and look into your website using mobile phones, what are the most common questions or queries they have for you? The answer to this question will bring you opportunities to improve yourself. You must remember that today’s customers are impatient. If you fail to deliver them instant access, answers and gratification, they’ll just jump to the next competitor at the blink of an eyelid.
In short, a mobile website with unsuitable design and incomplete information is bound to fail, and cause a major loss to the business.
Tips To Succeed – Achieve Great Mobile Website Results
Get the basics right! First, implement a well-coordinated strategy to solidify your core web presence. Once this is properly in place, you can then venture forward and extend to a successful mobile presence. As it has been pointed out earlier, your mobile website should be able to gratify the expectations of your customers.
But how do you take the first step? Let’s start with these 5 simple ways in your venture to make your mobile website more user-friendly.
- Avoid having a flashy homepage. Instead, make sure that your visitors get one-click access to the information or service they need. In short, no trash and only business.
- Make it easy for your customers to contact you. Include the click-to-call feature in all the numbers that are displayed on your mobile website.
- Most of your visitors would want to know your physical location. Include map or driving directions which would help your customers easily find you.
- Your mobile website needs to have proper navigation which can take your customers back and forth to your main site if they look for more detailed information.
- Do not forget that your mobile website visitors will use their fingers, and not a mouse, to navigate. Therefore, make sure that you include simplified copy and link activation to accommodate their fingers.
If you follow these tips, you will definitely see a higher conversion rate with your mobile website. In the end, that is what it’s all about. You want the highest conversion rate possible, so make things easy for your users to make it happen. Do you have tips for achieving a higher conversion rate on your mobile site? Share your thoughts in the comments section below.
Author’s Bio: Hi, I am Helen Lopez from Santa Barbara. I am a web developer and have interest in mobile web development. Connect with me @ Pinterest.