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In today’s workplace, companies are increasingly using online channels to grow their sales, and companies that understand the importance of digital marketing are well placed to win significant market share.

How To Build A Stronger Digital Marketing Team

The success or failure of your digital marketing strategy lies with your team. Ensuring you have a strong, successful digital marketing team can really help you to steam ahead of your competitors, while a poor performing team can soon see you fall behind.

So, how can you get the best out of your digital marketing team?

Assess what you have

The first thing you should do when looking to build a stronger digital marketing team is to take stock of what you already have. This means objectively assessing the strengths, weaknesses and expertise of your current team members, and their contribution to company-wide objectives.

This exercise could mean making some difficult decisions but it can really help you to identify any potential gaps in the team, in terms of knowledge, skills or expertise. Once you know where you’re lacking, you can start hiring or training existing staff to help fill those gaps.

The best performing digital marketing teams tend to have expertise in content creation, business strategy, client communications and online marketing.

Remember, not every member of the team needs to be a full time member of staff. Thinking creatively about your resourcing, for example by using part time staff, agencies or contractors, can help ensure you have the right skills in the right positions.

Measure your marketing

As well as assessing your marketing team, it’s also important to measure and analyse your marketing activities. By scoping out your strengths and weaknesses you can more easily identify areas for improvement – and a commitment to continuous improvement can play a key role in progressing your digital marketing team from good to great.

Analyzing your marketing performance can also help you to decide how to go about improving your team – whether it’s through training, extra reading, coaching or team building events.

Set goals

Putting some effort into analyzing your marketing activities can help you to set clear goals for your department. This is vital for a high performing team.

Setting clear, measurable goals is really important for any business. They provide structure to your activities, and help pull the team together to focus on achieving common objectives. When people are given something tangible to aim for, you will often find that they strive harder to get there.

Team members should be clear on why you are reaching for specific goals – for example, communicate how they will contribute to the company’s success. They should also be made aware of what is likely to happen if goals are not achieved.

How-To-Build-A-Stronger-Digital-Marketing-Team

Build team spirit

A close-knit team is crucial to a business’ success, and team building events are a really effective way of bringing people together and building that vital team spirit. When you are using big data on a large scale, you need to ensure that the whole team is working on the same page.

When it comes to team building events, there is plenty to choose from, so make sure you select an activity that fits with your priorities. Activities that include role playing or some kind of arts and craft can help stimulate creativity, while team challenges such as dragon boat racing are great for encouraging team work and communication.

Of course, building a strong team doesn’t happen overnight, nor is it a one-off process – ensuring you have the best team for the job involves continuous evaluation and improvement. However, following these steps can help you start building a high performing marketing team that can reap real rewards for your business.

Charlie Berry is the Event Director for London based Zing Events, a corporate event company that delivers innovative and creative team building activities.

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