Last year, the beauty industry was valued at more than $500 billion and this year, the projected annual revenue from the beauty industry is expected to reach over $150 billion.
If you’re thinking about joining the beauty eCommerce bandwagon, be prepared to face some serious competition. With such a huge number of beauty stores and salons fighting to get a slice of the pie, you’ll need to find a way to stand out.
To help you out, we’ve compiled a list of tips that will help you build a successful beauty e-store.
What Makes You Unique
Before you start selling, you’ll need to find your place in the marketplace. Take some time to get a clear understanding of your business. Ask yourself the following questions:
- What makes you different?
- What’s your unique selling point?
- Who is your target audience?
- How do you plan to reach them?
- Are you offering a completely unique product?
- Or do you have a new approach for an already existing product?
- How will branding help you convey your message?
Once you have all the answers, you can start drafting the products you’re going to sell.
Determine Your Target Audience
In such a crowded market, targeting anyone and everyone isn’t going to get you very far. Begin with a small group of customers to whom you will showcase your expertise and passion. But first, you need to figure out who these people are. Why would they listen to you? Can you add some sort of value to their lives? Nurture this group, and you’ll eventually be able to drive sales from it.
Pay Attention to Branding
In the world of beauty where image is the focal point of success, branding is a crucial step. Authentic companies who know how to help their customers improve their lives do very well in the beauty industry.
Your customers want to know who you are and what your story is. Have an authentic approach and make good use of your logo, you can even create one with a free logo maker, website, packaging, content, voice, and values to convey your message. Create a brand that’s authentic, build a community around it, and you’ll be the one that sticks.
Consider Your Growth Options
Once you’re all set up, you’ll need to start thinking about how to grow your beauty eCommerce business. Here are some ideas to help you reach your audience and grow your brand.
Build a Facebook community around one specific thing you’re exceptional at. For instance, do you have the knowledge and products to help your customers achieve healthy, glowing skin? That’s your thing.
Start creating content and posting live video tutorials on a daily basis in order to engage with your community. In fact, when it comes to engagement, Facebook Live is the best way to drive comments – it’s 10 times more efficient than non-live videos.
Try to add as much value as possible by offering advice, tips, and techniques. When your community sees you have the ability to make their lives better, they will see you as an expert they can trust.
This way, you will have a bunch of warm leads who will be ready to buy your product when it launches.
One of the most widely used social media platforms, Instagram is especially popular among beauty brands and influencers.
Make sure to create a business account on Instagram and link it to FB. The key to a successful Instagram page is engagement and the appropriate use of hashtags.
So, the next step is to come up with an original hashtag for your products and use it as your trademark. Mention it on your site, in your Facebook Live videos, and in your social media posts.
However, in order to build a really strong community, you’ll need to make some Insta-worthy posts – be it images, videos, or stories.
In your images, you can feature customers who’ve had a positive experience with your products, whereas for videos, consider making fun videos of people doing quick and simple makeup tutorials using your beauty products.
Subscription boxes are a great, fun way to shop. They’re actually recurring packages delivered to customers on a regular basis (most often weekly, monthly, or quarterly). Some subscription boxes are filled with premium brands, while others contain new-to-the-scene products worth trying or cruelty-free picks.
Why would you sell subscription boxes? The subscription box industry has really exploded over the past few years and when it comes to beauty, they’re considered the best way to stay in the know about the latest trends in skincare, haircare, makeup, haircare, and more.
Social media is great, but that’s not the only way to grow your beauty eCommerce business. Search engine optimization (SEO) is also a very efficient way to attract organic traffic to your store and boost sales. And the best part is, it doesn’t require a constant stream of income or effort in order to be effective.
Here are some of the key SEO tactics to include in your eCommerce strategy:
- Keyword research to identify the words and phrases customers use when searching
- On-Page SEO through keyword optimization in your content and meta tags
- Local SEO to help drive local organic traffic (if you have a physical store)
- Technical SEO to make sure that search engine bots can crawl your website efficiently
- Link building to boost your website’s authority
- Content marketing to attract even more organic traffic
- Measuring the success of your SEO strategy using tools like Google Analytics.
There you have it! Add these actionable practices to your growth plan now and you’re bound to see results very soon.