How Using Coupon Codes Can Help Your Business & Provide Amazing Insights
If you use coupon code merely as a way to increase conversions, you’re still not in the game. You would be surprised to know how creatively these codes can be used and how useful they can be for the overall growth of your business. Several entrepreneurs have found out ways to use the codes for marketing campaigns, collaborating with the affiliates, track and measure ROI and many other things. Read the rest of this write up and you’ll know how using coupon codes can help your business & provide amazing insights.
1. Code Can Be Used to Collaborate with The Affiliates
Codes can be used to attract affiliates. You can also boost their confidence when they market or promote your product or service. Coupon codes can do that. You can share the coupon codes with the affiliates and tell them to distribute among the users. Users love it because they get off on the actual price and the affiliates get commissions.
2. Codes for Building Brand Loyalty
You can surprise your customers by offering unexpected coupon codes on their purchase. You can show gratitude and thank them for being associated with your brand for so long. A little appreciation and act of kindness can help you build brand loyalty.
3. Loyal Fans Deserve a Reward
Reward your fans with coupon codes. You can offer discount coupons to the people who love your brand and follow you on Facebook. An unexpected reward leaves a long time positive impression. Your followers will talk about the awesome offer and share with their friends on Facebook, which will ultimately attract new visitors.
4. Include Coupon Codes in Marketing Campaigns
If you’re a new entrant in the market, you can include the coupon codes in your marketing strategy. Use them in the banners, for example. You can get tons of new visitors that way. This method is very useful for competing in a new market.
5. Make Coupons A Limited Deal
Some marketers create coupon scarcity to attract visitors. For example, you can offer coupons to the visitors who visit your website CJ Pony Parts first. That’s a good marketing strategy as it’ll influence people to take decisions faster. That way you can increase conversions as people will take buying decisions faster.
6. Let Customers Ask for Coupons
A few internet marketers have seen this strategy working very well. After a few trial and error methods, we have seen that conversions are much higher when people ask for coupons, rather than when we ask people to go for the code. Encourage customers to ask for your coupon and then give it to them.
7. Offer Coupons to Partners
By that we mean you can give coupons to your partners so they can distribute them in their audiences. Try to put some time based bindings or quantity limit on the coupons. You can offer your partner sales based commission in return.
The main message here is that you should not view coupons as the only mean to increase sales volume. You can rather do branding, build brand loyalty and fight competition with the help of the coupons. In any case, coupons are great for attracting web traffic. We do however believe that powerful content is necessary for influencing the customers to use your coupons. But when you create a perfect combination of the two, you get an overwhelming result. Anyway, here are two more things that you can do with the coupons-
First, You Can Use Coupon to Track and Measure the ROI
Here you actually create different coupons for different ad outlets. So when you do that, it becomes easy to track the results of different ad campaigns. You actually get an idea about which campaign has generated more sales than the others.
Second, Use Customized Coupon Codes to Analyze Consumer Behavior
You can read consumer behavior with the help of some customized coupon codes. Create different sales channels and use unique codes for those sales channels. You can use the unique custom codes to figure out how customers are responding to the different sales channels.
Basically there are many ways to use the coupon codes. Today the market is driven by creative ideas. So, do you get now how using coupon codes can help your business & provide amazing insights? Rather than simply adapting the traditional marketing methods, invent new marketing ideas to increase conversion rate.
Bernard Naylor is an Online Manager for CJ Pony Parts – one of the Top Mustang parts and accessories retailers in the world. He also likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation.