by jamesgeorge | Oct 7, 2010 | Articles, Branding
Something came to my attention yesterday that I just couldn’t keep quiet about. Gap unleashed their new logo yesterday, and the media has been buzzing around this decision since. They have had the same logo for about 20 years now, and everyone seems to know the...
by jamesgeorge | Oct 6, 2010 | Articles
Many companies and designers think that branding and identity begins and ends with a logo, but there is much more to branding than simply creating a pretty logo. The whole point of building an identity or brand is to build trust with a client and create a connection...
by jamesgeorge | Oct 3, 2010 | Articles
I was asked a question yesterday that really got me thinking: What do you think the future will hold for design and advertising? What will be the next big platform to design for? I thought about this for a long time, and my guess is as good as yours. People are always...
by jamesgeorge | Sep 27, 2010 | Articles
I frequent a lot of design blogs, simply because I like to know what is on the mind of other designers, and also because I like to have my ear to the ground regarding our industry. One thing that I caught wind of was a discussion about designers and web designers and...
by jamesgeorge | Sep 27, 2010 | Articles
First off, I want to thank everyone that participated for their invaluable comments for this post. There are many aspects to branding and corporate identity, and I think each comment touched on a different aspect. Branding is a vital part of marketing and building a...
