Every website is constantly wondering what they can do to increase their visibility. After all, reaching a larger audience can equal greater success for your site. There are plenty of different tactics you can implement in order to boost your web traffic, but many sites don’t necessarily have the budget to spend on some detailed and invasive strategy. And that’s okay. Nobody said that boosting website traffic had to be expensive. If you want to increase your visibility without spending a fortune, the following tips will help you attract an audience while keeping your budget intact.
Join social media sites.
Social media can be a great asset when it comes to boosting your web traffic. First, having a social network places your name on more than just your website, and since your name serves as a keyword, this can improve your SEO. When a search is performed for your company, you now have more sites that will appear in the search engine results page, thus improving your reach.
Another reason social media can boost your web traffic is because it allows you to share links back to your site. You can post links to your site on your social networks, no matter what they are, to entice your fans and followers to visit your website. Plus, since the content on social networks can be shared, it allows you to have your fans and followers share your content and drive traffic to your site—and you don’t have to spend a dime.
Start a blog.
Starting your own blog is another great way to increase traffic. Blogging allows you to establish yourself as an expert in your field, and you can connect your blog to your own website. When you blog, you can use a variety of different keywords on a regular basis, and this will keep the search engines crawling your site and indexing your posts appropriately. When an individual lands on your blog, they may be inclined to check out your website too, which increases your traffic. Starting a blog is generally low cost, and you can even use some free blogging platforms to help you get started for minimal investment.
Become a guest blogger.
Guest blogging can also increase your website traffic. As a guest blogger, you can typically add a link back to your own website or blog in the bio section of your post. Since this blog post will appear in front of a new audience, they will be interested in what else you have to say and will click the link after they’re done reading the post. This not only increases traffic, but also places your site in front of an untapped market. And the best part is that guest blogging is absolutely free to do.
Join online review sites and directories.
Getting your website name and URL in as many places as possible will increase traffic to your site, and some great places to start include online directories, like Google Places, and online review sites, likeYelp. By joining online review sites and online directories, you can add backlinks to your site as well as keyword rich descriptions of what your site has to offer. This will help you reach the users that use these sites as well as increase your search engine optimization efforts.
Improve your SEO through keyword-rich content.
If you truly want to increase your visibility, attracting the search engines to your website through the use of keyword-rich content is important. The very first thing you want to do is ensure that the content on your site is chock full of valuable keywords, and a great way to do this is through the use of a keyword tool. Once you have your desired keywords, rewrite your content to include these words in a natural way.
You could also try adding a frequently asked questions section to your website. Adding FAQs will allow you to answer questions that Internet users may be searching for, and this will attract the search engines and improve your visibility.
You should also consider transcribing the audio and video files you have on your website. Search engines cannot use the content found on these files, but they can search through and use the content found in a transcription of the file. Since multimedia files tend to be conversational in tone and use keywords, placing these transcriptions on your site can greatly improve your reach. And if you use a professional transcription service to do the work for you, you can save time and boost your reach for cheap.
All of these suggestions allow you to greatly boost your online reach without spending the majority of your budget. All you need is a little time and a little patience, and these efforts will work wonders for your visibility.
Meyling Lau is a partner at SEOMap.com and has lead enterprise scale SEO programs. Formerly, Mey led a variety of grassroots marketing projects for Hotels.com.