Contest Rules: It’s simple- All you have to do is go to the Creative Beacon website and post a comment at the bottom of the giveaway announcement page to win. Post a comment about what you think is the most important aspect of branding or identity. Post your comments by Friday, September 24, 2010, and the winner will be chosen at random. The winner will be announced the following Monday and will be notified by email.

Aline Wheeler’s book is a great guide full of information and studies of branding and identity concepts. It covers the process of creating a logo and identity system, and really goes in depth with examples and case studies. If you don’t have this book, or you want to know more about branding, then you will definitely benefit from this book. Also, this book is full of inspiration, as well as advice from seasoned veterans. This is truly a must have resource!

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