Educating Clients About Design
When you’re a freelance designer, your business is mostly about relationships. It is important to have strong relationships with your clients. Being humble and approachable is one of the best ways to grow your business. Clients need to know that they can come to you and that they can trust you. That’s why it is important to educate your design clients along the way. They will feel more comfortable with you, which will make the process go along more smoothly. There are many benefits to educating your clients during the design process.
They Just Don’t Know
Chances are, your client doesn’t know anything more about design than you do about driving a herd of cattle. Clients come to you looking for advice, guidance, and help. Most clients want to be involved in the design process, but don’t know how to ask. It’s important to ask the right questions about their business to get them involved. You’ll benefit from this, because your project is much more likely to be successful in the end, because they client ended up with exactly what they needed and what they were looking for.
It Builds Trust
When you take the time to educate your clients in the design process, it definitely builds trust. The idea that you are an expert and a professional is much more convincing when you prove it. Sharing your knowledge and explaining things to them in a way that makes sense benefits you in a number of ways:
They Will Trust You More
They will know you have their best interest in mind, and that you aren’t there to make a quick buck and leave. You don’t even know how many times I have been brought into a project midway where a designer took their money and disappeared.
They Will Respect What you Do Even More
When clients see all of the thought and work that goes into the design process, they will respect your work even more. There won’t be any hesitation when it comes time for them to pay their invoice, because they know how much time and effort you poured into their business.
They Will Understand What You Do
When a client understands what you do, then they can explain it to their colleagues. When they come to you looking for help with their projects, they come in knowing that you are amazing at what you do, and that you are a professional. Don’t just show them beautiful work, you need to explain why you made the choices that were made. Arfa Mirza on Web Design Tuts Plus put it this way:
“Don’t just show your comps, walk your clients through each major decision. Sometimes, simply hearing the rational behind a design decision is enough to remind them that you’re the expert. When it is available: show research or data that support your decisions. Show examples of other successful sites that are using a certain technique that you’re also using.”
Educating Clients About Design: Conclusion
Educating clients about design makes the process more personal. Just like when you are trying to make sales online, it’s all about relationships. The relationships you build with your clients are essential to the growth of your business. If your business is like a crop, your website and promotions are the seeds, clients are the fertilizer, and the relationships and how you run your business is the water. You need all parts for your crops to flourish, and your business is the same.