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Signage: Then And Now

Like the 5 Man Electric Band once said, “Signs, signs, everywhere a sign.” Signs have been around since the middle ages. One of the most emblematic methods of calling attention to an inn, pub, shop or business, signs are used all over the world. However, signs have...

Use Of Negative Space

Negative space, often referred to as white space, is the unused portion of your web page. When you look at a website, your eyes are always drawn somewhere…but where? Depending on the way the designer laid the page out, it’s usually the logo we are so attracted to....

8 Free Vector Corporate Identity Kits

Free Vector Corporate Identity Kit Are you thinking of starting your own business? Even if you’re not, you might be a designer who is responsible for creating a corporate identity package for your client. Creating your own corporate identity kit can be a real...

The Psychology Of Color In Advertising

The behavioral effects and idea that colors trigger specific emotional responses is an interesting and highly controversial debate, especially in seeing how it is reflected in marketing.  Most evidence and persuasive techniques rely on anecdotes and advertisers...

Top 5 Most Successful Logos Ever Designed

Top 5 Most Successful Logos Ever Designed One of these featured logos below is bound to have sprung to mind when you read that title. What is it about these logos that stick in our consciences? Is it all about the size of the company and the impact it has on our daily...