Branding Tips For Freelancers
Freelancing successfully can be quite a challenge. The best way of mastering it is by starting to look at you as a brand and find new ways of branding yourself. Marketing yourself this way is really efficient and can help you target the right clients. Here are five tried and tested branding tips for freelancers to use.
1. Have A Niche
It is really important that you have a niche area you work in as a freelancer. The competition is really fierce out there and you need to specialise in order to stand out. So look at your talents and skills and think about what area you are the best at.
For example, if you are a freelance photographer it is a good idea to try make name as a wedding photographer, animal photographer and so on, rather than just call yourself a photographer.
2. Go Online
For freelancers the internet is really a heaven-sent gift. You must start your branding process on the internet and establish yourself as an expert in your field. The best way for a freelancer to do this in any field is by blogging. Create a blog for yourself and start talking about your niche area.
This is a clever way of marketing and it will help you create a name for yourself in the freelancing community. You can get started by reading these blogging tips by The Minimalists.
3. Go Outside
You also need to remember that there is still life outside the internet. As well as networking online you should also start networking offline. There are most likely plenty of great events near where you live and plenty of opportunities for meeting potential clients. It is important that you start attending these and know how to make a good first impression.
You never know who might offer you that gig of the lifetime and you want to make sure people remember you long after they met you.
4. Show Your Expertise
You can really show your expertise best by providing people samples of your skills. As already mentioned setting up a blog is essential because it is a very good way of doing this.
You should also create a strong portfolio that potential clients can look at whenever they want. Providing examples of your past work is really the best way of showing how good you are in what you do. Keep in mind that no matter what your field of work is it is important that you show your talent through different mediums such as written text and photos.
5. Don’t Fade Away
Above all it is really important that you are consistent with your image. When you are starting out as a freelancer you need to start networking and communicating with people online.
Keep doing this even when you start finding enough regular clients because freelancing is really unpredictable.
It is really important that you don’t stop blogging, for instance. Make sure you bookmark new ideas to talk about and that you write a post ready whenever you have time and inspiration. Consistency is really important part of proper branding.
Ella McKinley is passionate about branding and SEO. She loves to attend branding workshop and help freelancers in finding an SEO agency for improving their online image. She is also really keen on playing golf.