If you’re not familiar with what landing pages are, they are the pages where you arrive after clicking an ad or a link. they are usually used to promote a product, a service, or an event. These pages are highly optimized to increase conversions and make the most sales possible. A lot goes into creating a landing page, which actually involves a lot of science and design expertise. Let’s take a look at what goes into making killer landing pages for your products or services.
Your call to action is one of the most important elements in your landing pages. Encouraging your visitors to take action is sometime that works. People like to be directed and told what to do. If you can get their attention, hold it, and convince them to take action, then you’ve done a great job with your landing page.
One important thing to remember for your landing pages is contrast. People need to be able to immediate be drawn to areas, such as a signup box, a opt-in form, or a button to be taken to another page. For example, if your landing page is mainly blue, then you might make your call to action button orange or bright yellow. This immediately calls attention to it and makes it easy to find.
Another important thing to remember with any of your landing pages is to break up long content. Like in the video, if you have a lot of information to relay to your visitors, such as features, benefits, or anything else, break it up into manageable chunks. People are intimidated by a lot of text. they are naturally lazy and don’t want to spend time reading paragraph after paragraph. It’s likely they won’t make it to the bottom of the page. Instead, hit the highlights of what they can expect, or what they really need to know. Place those in headlines or bullet points. Then, if they want to know more information, you can further break it down under each headline.
I hope you enjoyed the video. If you have any questions about how to create a landing page for your product or service, don’t hesitate to ask. Do you have any tips to add for creating killer landing pages? If so, feel free to share your insights in the comments section below.
Also, if you don’t already know, I have a premium section, where I will be adding premium content weekly. I already have a professional landing page template available. If you want to know more, click the link below for more information.