Common Misconceptions About Branding

Common Misconceptions About Branding The truth is, that most people don’t understand what a brand is. If you ask most people what a brand is, they’ll say something like “It is the label that I buy.” While this may be so, this isn’t the...
5 Branding Tips For Freelancers

5 Branding Tips For Freelancers

Branding Tips For Freelancers Freelancing successfully can be quite a challenge. The best way of mastering it is by starting to look at you as a brand and find new ways of branding yourself. Marketing yourself this way is really efficient and can help you target the...
Why Brand Building Is The New SEO

Why Brand Building Is The New SEO

If you look at how SEO used to be, then it seemed to be the antonym of brand building. Brand building was about building quality pages and copy, but SEO was about making as many links as possible regardless of the copy’s quality. The two are now converging, and many...

Creative Ways To Strengthen Your Brand

Strengthen Your Brand Branding is everything. We might all chant the mantra ‘it’s what’s inside that counts’, but consumer behavior shows that’s rarely the case when it comes to spending. And, if you’re a business, it’s worth spending time heeding this behavior. A...

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