Common Misconceptions About Branding The truth is, that most people don't understand what a brand is. If you ask most people what a brand is, they'll say something like "It is the label that I buy." While this may be so, this isn't the only way to define branding....
Branding Tips For Freelancers Freelancing successfully can be quite a challenge. The best way of mastering it is by starting to look at you as a brand and find new ways of branding yourself. Marketing yourself this way is really efficient and can help you target the...
If you look at how SEO used to be, then it seemed to be the antonym of brand building. Brand building was about building quality pages and copy, but SEO was about making as many links as possible regardless of the copy’s quality. The two are now converging, and many...
Web Design: Representing Your Brand A well-branded website can be vital to your company's online presence. A good brand is a symbol of everything your company or organization stands for, and becomes a means of setting customer expectations and creating a positive...
Strengthen Your Brand Branding is everything. We might all chant the mantra ‘it’s what’s inside that counts’, but consumer behavior shows that’s rarely the case when it comes to spending. And, if you’re a business, it’s worth spending time heeding this behavior. A...
Brand Name Switches in Business Do you recognize the name Blue Ribbon Sports as the biggest name is sportswear? Or Brad’s Drink as the name of a soft drink available in almost every single convenience store and supermarket in the world? And how often, when you need to...
Free Stationary Branding Kit We all want to present our work in the most professional way possible. A lot of our success depends on not just the design itself, but the presentation that goes with it. With that being said, it can be a time consuming process to gather...
How to Strengthen Your Brand through Web Design Your business has an opportunity to increase its credibility and improve its brand image just from your website. Think of your website as an online brochure. Showcasing your business appropriately with the right design...
Your invoice says a lot about you and your business Your invoice is something that you should forward to sending. After all, it says that you have put a lot of work into a project, and now it is time to get paid for your efforts. Some designers may look at an invoice...
Getting Started With Branding Part 2 - Simplicity is King In Getting Started With Branding Part 1, I talked about branding and how you treat your employees, and your customers reflects upon your business and your brand. In the example company, they stopped doing...
Getting Started With Branding Part 1 Branding is in the world around us. Branding can make or break any business. Branding does a lot of things, but what does it matter to you if you don't even know what branding is? That is where I come in. What is a Brand? A brand...
In this day and age, customer service seems like a rarity, but I had an experience this past week with the Apple Store that really made me a loyal customer for life. I was filled with excitement 2 weekends ago, because I was in a position where it was time to upgrade...
Enexis is a branding brainchild of the branding and design powerhouse EdenSpiekermann. EdenSpiekermann was founded b the famous and ingenious Erik Spiekermann, co-author of Stop Stealing Sheep & Learn How Type Works. This book is considered a must-have for anyone...
After being constantly attacked last week for ruining their logo, Gap decided to revert back to the old logo that everyone knows and loves. They admitted that is was a wrong step for the company, and that the customer comes first, which is great. They should come...
Contest Rules: It's simple- All you have to do is go to the Creative Beacon website and post a comment at the bottom of the giveaway announcement page to win. Post a comment about what you think is the most important aspect of branding or identity. Post your comments...
Identity sets you apart form everyone else it tells everyone who you are, your purpose, and what you are all about. In history, people painted their faces or wore certain colors to identify which tribe they belonged to. They flew certain colored flags, banners or...